Goop Lab San Francisco

For Goop's fourth permanent store and first official store in San Francisco we drew inspiration from the modern California homes and lush green landscape north of the city.

We wanted the store to feel free from complexity, opting for quality and refined simplicity over adornment so that everything in the store appears honest, thoughtful and beautiful.

Goop Lab

2121 Fillmore St., Fillmore



Photos by Adrian Gaut


A curated buying guide for the warm, modern home

Thank you!
Thank you!