Goop MRKT Nantucket

Goop, the lifestyle brand founded by Gwyneth Paltrow asked us to design their first shop on the island of Nantucket. The result is a summertime-themed general store reimagined as goop’s summer beach residence with quintessential New England charm.

Nantucket has a rich history of design, and we wanted to honor that heritage while also bringing our own design sensibilities to the space.

The kitchen we designed serves as a focal point as well as a place to display products. We painted the cabinets in a nautical blue color from Farrow & Ball that reminded us of the ocean when it is fog bound. Together with the bare white walls surrounding it, this creates a unique, residential setting to display Goop’s assortment of home and kitchen items.


A curated buying guide for the warm, modern home

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